Digital marketing

 Digital marketing is the component of marketing   that uses the Internet and online-based digital   technologies such as desktop computers, mobile   phones, and other digital media and platforms to   promote products and services.

Or in simple words

Digital marketing is the use of the internet and digital communication to promote a brand and connect with potential customers. It can include email, social media, and web-based advertising.

There are mainly 8 types of digital marketing. 

1.Content marketing

2.Social media marketing

3.E-mail marketing

4.Search engine optimizing (SEO)

5.Affiliate marketing

6.Pay per click (PPC)

7. Influencer marketing 

8.Mobile marketing

Explanation of each types:

Content marketing:

Creating valuable and relevant content like blog posts, videos, infographics to attract and retain an audience, building brand awareness and generating leads. 

Email marketing:

Sending targeted emails to subscribers to promote products, services, or updates, often used for nurturing leads and customer retention. 

Social media marketing:

Utilizing platforms like Facebook, Instagram, Twitter to engage with customers, share content, and build community. 

Search engine optimization (SEO):

Optimizing website content and structure to rank higher in search engine results pages (SERPs) organically. 

Pay-per-click (PPC) advertising:

Placing ads on search engines or websites where businesses pay a fee each time a user clicks on the ad. 

Affiliate marketing:

Partnering with other businesses to promote their products and earn a commission for each sale generated through your marketing efforts. 

Mobile marketing:

Tailoring marketing strategies specifically for mobile devices, like SMS campaigns or app-based promotions. 

Influencer marketing:

Collaborating with individuals who have a strong online presence to promote a brand to their followers.